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Have you
ever checked your reports and noticed that you have clicks reported, but no
revenue? We'd like to explain why this may happen, as we frequently receive
emails and questions on our Help
Forum about this issue. What you're seeing may be due to one of the
following:
- Allowed Sites setup
The Allowed
Sites feature allows you to specify a list of sites where ads from your
account may be displayed. If you're using this feature, you'll need to make
sure that you've listed all sites where you'd like to display your AdSense
ad code.
To check if this is the case, log into your account and
visit the 'Allowed Sites' page under your AdSense Setup tab. If the
radio button 'Allow any site to show ads for my account ' is populated,
you're not being affected by this issue, and you should continue to #2
below. However, if 'Only allow certain sites to show ads for my account' is
populated, review the list of sites in the box below -- are all the sites
you own listed in this box? If the answer is 'no', you won't be credited
for clicks on the missing sites. Please be sure to add all of the sites
where you'd like to display your AdSense ad code.
We've noticed
some confusion among publishers who have entered the sites of advertisers
they'd like to see on their pages into the Allowed Sites list. Please know
that this is not the case, as it's not possible to request ads for a
particular page - the sites you enter into this box can only be sites where
your ads can be placed.
- Invalid clicks
It's possible that you have some clicks that our monitoring system has
considered to be invalid.
As we've mentioned before, we monitor all clicks and impressions on Google
ads for any activity that may artificially drive up an advertiser's costs
or a publisher's earnings. Any clicks that our system considers invalid
will still appear on your 'Overview' page, under the Reports tab.
However, because our advertisers aren't charged for these clicks and
impressions, we won't show the earnings for this activity. If you're
concerned about suspicious activity in your account, we recommend reviewing
your site's logs and letting
us know about the situation.
Rest assured that AdSense
accounts are properly credited for all clicks and impressions we consider
to be valid. We'll post your finalized earnings for a given month on your
'Payment History' page during the first week of the following month. For
more information about invalid clicks, please review our Help
Center.
Posted by the Google
Ad Traffic Quality Team
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Fri, 15 Aug 2008
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