A new series called Model.Live is debuting this week on Bebo (see here). As you may have guessed, the show is about models. Produced by IMG Media and Vogue.TV, this made-for-Web series follows three female models, Austria Alcantara, Cato van Ee and Madeline Kragh along their journeys from their homes to the catwalk.

The show will premier on Vogue.TV tonight, and will be redistributed on Bebo, where each model will also have a profile for updating their blogs, video diaries, text messages, photos, schedules, and more. This format is rather typical of what we’ve seen for webisodes, especially those that are syndicated on networks like Bebo and MySpace, as they leverage the multi-faceted capabilities for sharing and spreading content throughout a community in hopes of engaging viewers on a higher and more integral level. It’s worked for the most part, carrying on the legacy of EQAL from LG15’s success on YouTube into the Bebo-specific KateModern series.

Model.Live’s sponsor, Express, has found some sensible branding opportunities with this very targeted content, providing featured merchandise available for purchase on its retail website. It seems like a prime opportunity for the inclusion of interactive video ads such as those offered by Overlay.tv and others, especially as such Web-only series begin to provide improved traction for brand marketing, and potential content for mainstream media outlets.

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