Rounding out Nikon's fall point-and-shoot lineup?feast your eyes on the headliners above?we've got four other pieces of camera newness:

?The S710 crams 14.5-megapixels into a tiny body. Sounds like a recipe for noise stew, but it'll do up to ISO 12,800 at a resolution of 3MP (maybe 3MP of white fuzzies, but still). The 28-101mm 3.6x zoom lens doesn't sound shabby though. Out next month for $380.
?S610c and S610 will be drop-kicking the S52 and S52c. The "c" means it's got built-in Wi-Fi, which will work at any Wayport hotspot for free. They're both 10-megapixel cams with a 3.6x zoom lens and 3-inch LCD, plus lotsa modes to take the work out of taking pictures. $330 with Wi-Fi, $280 without.
?The 10-megapixel S560 is for your teen: It's $250, comes in pastel colors has more scene modes than you can count (really, like 15), and the auto scene selector if you can't decide.

NIKON BLENDS SLEEK STYLING AND ADVANCED PHOTO FEATURES IN NEW 14.5 MEGAPIXEL COOLPIX S710 CAMERA
New Technology Makes Its Way into Stylish S-Series

MELVILLE, NY (Aug. 7, 2008) - Nikon Inc. today announced the chic COOLPIX S710, a premium compact camera that not only masters the ease-of-use a compact camera offers, but also successfully incorporates many of the functions creative photographers demand from their traditional SLR cameras like Program, Aperture, Manual and Shutter priority modes. Further expanding the Style series of COOLPIX cameras, the S710 features 14.5 megapixels of ultra-sharp resolution, the precision optics of a 3.6x Zoom-NIKKOR wide-angle glass lens and the contours and fine finish of a stainless steel body.

?With the S710, Nikon is further distinguishing itself as a leader in design and innovation," said Bill Giordano, general manager Marketing, COOLPIX products for Nikon Inc. "The COOLPIX S710 answers a consumer demand to offer familiar creative options available to digital Nikon SLR users in the compact, easy-to-use design of a COOLPIX camera."

For sharp photos, the COOLPIX S710 has four features to reduce image blur: full-time Optical VR Image Stabilization technology, which compensates for camera shake; a new Motion Detection feature, which automatically adjusts the camera to a higher ISO sensitivity setting and shutter speed, enabling the user to capture sharper images of moving subjects; Best Shot Selector, which snaps multiple frames and automatically selects the best one; and a high ISO range. The S710 leads the COOLPIX S-series of cameras with outstanding ISO capabilities up to 12,800*, providing a superior range for low-light performance.

The S710 also provides users with creative options for composing and capturing life's varied moments, thanks to the addition of exposure modes and a new Scene Auto Selector Mode. Once only available to users of Nikon's SLR and COOLPIX P-Series cameras, the S710 now offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes. The new S710 also includes Scene Auto Selector Mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape.

In line with previous COOLPIX cameras, Nikon has incorporated user-friendly imaging innovations into the new S710 that are designed to make the photo-taking process fun and easy. These technologies, referred to as ?Nikon In-Camera Innovations? include In-Camera Red-Eye FixTM, D-Lighting, and Face Priority AF. In-Camera Red-Eye FixTM automatically detects and corrects red eye, a common condition that occurs in flash photography. Nikon?s new enhanced Face-Priority AF automatically finds and focuses on up to 12 faces within one frame. This feature also provides faster and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images.

For sharing and easy composing, the S710 features a huge, bright 3.0-inch LCD monitor with an anti-reflective coating and viewing angle of 170 degrees, easing the composition of photos, even in direct sunlight.

The new S710 camera is compatible with new high-capacity SDHC cards, and utilizes a new slim EN-EL12 rechargeable Li-ion battery. The S710 also comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The S710 will also be featuered in three new ultra-cool colors; Graphite Black, Deep Red, and Brilliant Silver.
The Nikon COOLPIX S710 will be available nationwide beginning September 2008 at a MSRP of $379.95.** For more information about the S710 and other COOLPIX cameras, please visit www.nikonusa.com.

NIKON CONTINUES LEADERSHIP IN WIRELESS COMPACT CAMERAS WITH THE ADDITION OF THE COOLPIX S610c

New Wi-Fi Camera and Agreement with Wayport Allows Users To Share Photos Anytime, Anywhere

MELVILLE, NY (Aug. 7, 2008) ? For fast and easy photo sharing on the go, Nikon is pleased to introduce its sixth generation of Wi-Fi enabled cameras, the new COOLPIX S610c. From the introduction of its first wireless cameras in 2005 to the current COOLPIX S610c digital camera, Nikon has been the worldwide leader in Wi-Fi integration and innovative ways to share memories.* With each new digital camera generation, Nikon continues to streamline the photo-sharing process through wireless technology, making it easier than ever to share and send pictures without the confines of wires, cables or computers. New to this generation of Wi-Fi cameras, the S610c?s wireless service is provided by Wayport®, allowing consumers to share their images and videos from over 10,000 locations nationwide including over 9,700 participating McDonald?s® restaurants and major hotel chains . As with previous generations of Nikon Wi-Fi cameras, the COOLPIX S610c can also take advantage of users' home wireless networks to email and store pictures on my Picturetown, Nikon?s photo storage and sharing service.

?Because of it?s innovative and easy-to-use Wi-Fi feature, the COOLPIX S610c is the ultimate camera for the consumer who loves to share their images,? said Bill Giordano, general manager marketing, COOLPIX for Nikon, Inc. ?Through our agreement with Wayport, we are further expanding the wireless capabilities of this camera, allowing consumers to share their images faster and easier than ever before.?

The COOLPIX S610c is the first Wi-Fi camera to utilize the Wi-Fi Protected Set-up (WPS), making it easier than ever to send and store images and videos via Wi-Fi. By using the S610c?s One Touch Email button and Nikon?s my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Not only can images and videos be emailed directly to friends and family from the camera through my Picturetown, but images can also be sent to the photo community sharing website Flickr®, blogs and social networking sites. Each S610c ships with a free subscription to Wayport?s Wi-Fi service valid until August 31, 2011, allowing consumer access to the service?s 10,000 hotspots nationwide.

In addition to an innovative Wi-Fi sharing feature, the S610c boasts 10 megapixels, a 3.6x Zoom-NIKKOR wide-angle glass lens, and a huge, bright 3.0-inch LCD screen. To help ensure the consumer will be able to capture stunningly sharp images, the S610c features an Optical Vibration Reduction (VR) Image Stabilization system and ISO up to 3200, enhancing the camera?s low-light performance. A leader in speed, the COOLPIX S610c starts-up in 0.7 seconds, a class leading start up time.**

For capturing great portraits with ease, the COOLPIX S610c includes Smile Mode, which programs the camera to automatically take a picture when a subject is smiling, and Active Child Mode, which can focus and track fast moving subjects for perfect, in-focus images. Like all cameras in the COOLPIX product line, the COOLPIX S610c will feature Scene Auto Selector Mode, which automatically selects the correct scene mode for a shooting situation for effortless photography and Motion Detection, which automatically selects the camera?s ISO for perfect, in-focus action shots.

The COOLPIX S610c comes bundled with the COOLPIX software suite for transferring, organizing, editing, and sharing images. The camera utilizes a rechargeable Nikon EN-EL12 Li-ion battery and is compatible with a wide array of SD and SDHC memory cards.

The COOLPIX S610c digital camera will be available in Midnight Black nationwide beginning September 2008 with an MSRP of $329.95.*** For more information the S610c and other COOLPIX cameras, please visit www.nikonusa.com.

NIKON'S NEW COOLPIX S560 OFFERS EASY-TO-USE TECHNOLOGY AND A DAZZLING CAMERA DESIGN

New Features like Scene Auto Selector Mode, Smile Mode, and Smile Indicator Make Capturing Great Images a Snap

MELVILLE, NY (Aug. 7, 2008) ? Nikon Inc. is pleased to introduce the COOLPIX S560, a stylish new compact camera that offers photographic performance and easy-to-use features and controls. Sporting 10 effective megapixels, a 5x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization technology, and 15 user-friendly scene modes, the COOLPIX S560 is the perfect camera for photographers looking for a compact, lightweight camera that is user-friendly with great creative power.

"With the COOLPIX S560, consumers will be excited to discover the power that it packs in its compact camera body," said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. "The S560 delivers cutting-edge performance and features, a beautiful compact design, and easy-to-use controls allowing consumers to look stylish while taking stunning photos."

Making it easier for consumers to capture beautiful pictures, the new COOLPIX S560 comes with Nikon's new Scene Auto Selector mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape. The S560 also contains several other unique shooting modes like Smile Mode, which automatically releases the shutter when the selected subject smiles; Food Mode, which automatically adjusts the white balance when capturing close-ups of food; and Portrait Mode, which contains two features: Smile Indicator, which automatically gauges the strength of a subject's smile before shooting; and Blink Warning, which detects that a subject has blinked, offers a quick, magnified visual confirmation, and allows the shot to be retaken immediately to get the desired results.

In addition to these unique shooting modes, Nikon has added two modes designed to help enhance yet simplify consumers' photo sharing experiences: Auto Sort Mode, which automatically categorizes images into folders for easy access, and Favorite Pictures Playback Mode, which takes selected photos in the Favorite folders and makes them an easily viewable slideshow.

The S560 comes equipped with Optical VR Image Stabilization technology, which compensates for the effects of camera shake. The S560 sports a powerful 5x Zoom-NIKKOR lens, which has the ability to cover normal through telephoto focal ranges, as well as macro shooting as close as four inches. The S560 has ISO capabilities as high as 3200*, adding the power to shoot sharper, more natural-looking photos in lower lighting conditions, as well as capture fast-moving subjects with outstanding clarity. Additionally, Auto ISO control can be set to automatically select the optimal sensitivity across a range of ISO 64-800 before taking a photo.

The new COOLPIX S560 showcases stunning quality through its elegant camera body design. The camera body of the S560 features a distinctive contrast of gorgeous curves and artistically sculpted lines, as well as large controls and a comfortable thumb rest that provide simple operation. The S560 also incorporates an amazing 2.7-inch LCD monitor with anti-reflection coating, as well as new and improved shooting displays with revised icons designed to make menu navigation even easier.

Like all cameras in the COOLPIX line, the S560 has Nikon's unique image innovations including: enhanced Face-Priority AF, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye FixTM, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The new S560 is compatible with new high-capacity SDHC cards and utilizes the new slim EN-EL12 rechargeable Li-ion battery. The camera comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The S560 will also be featured in new ultra-cool colors: Graphite Black, Cool Blue and Cherry Blossom.

The Nikon COOLPIX S560 will be available nationwide beginning September 2008 at a MSRP of $249.95.** For more information about the S560 and other COOLPIX cameras, please visit www.nikonusa.com.

[Nikon]