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You sent the
questions and now here are the answers. Do you want to know how many
bricks are produced per minute? How many bricks have been produced in
history? What's the best-selling set ever? What has been the worst? Do
they recycle? How did they survive the crisis that almost killed them? How
successful is Mindstorms? What are the actual names of each of the pieces?
Why there are no blondes in Lego sets? Why there are extra pieces
sometimes? Here's the definitive mega-reference, straight from Lego.
I have organized all your questions
in groups: about the company, environment, design, trivia, crazy questions,
and the future. Trivia ? Why did I always have
pieces left over when I built my castle sets? Do they just do that to jack
with kids? For two reasons: first, because some pieces are so small
that they weigh too little to be measured by their scale, during packaging
(you will see this when I publish the factory tour. J.) Second, because
it's better to have too many of those pieces than have one of them missing.
Since we statistically know what pieces may get lost, we include some
extras when appropriate. ? Why there are no blonde minifigs in
the regular Lego sets? Because they will look bad with the yellow
heads. There are blondes, however, in the licensed lines, like Star Wars or
Harry Potter. ? Why aren't Lego figures ever sold separately from
the sets? Minifigures can be purchased separately on a limited
basis. Some of our Lego stores sell the minifigures separately. You can
also purchase minifigure pieces through Lego.com in the Pick-a-Brick wall.
Additionally, there is a set called Community Workers which features
nothing but classic minifigures. However, watch shelves in the coming year,
you never know what you might find! (What I want to know is where the heck
can I buy stormtroopers
helmets for all my minifigs. J) ? What do you call the
different pieces internally? Any other name beyond bricks, like "flats" for
the flat pieces or something similar? We refer to the standard
pieces as bricks. Flat pieces are either plates (these have studs and are
1/3 the height of a Lego brick) or tiles (these are the flat pieces with no
studs). Everything is referred to by its stud count, so a classic Lego
bricks is referred to as a 2x4. Carry that out, and you can see there are
1x2s and 2x3s and 1x8s and on and on and on? ? Why did you change
the color palette? The color palette changes as our themes change.
However, our basic brick colors—red, yellow, blue, green, black and
white—will always remain as staples in the assortment. ?
Why don't Duplo blocks integrate with Quatro blocks like the regular Lego
bricks integrate with Duplo? Duplo bricks are indeed compatible
with Quatro bricks, just as Lego bricks are compatible with Duplo bricks.
Lego provides the only building system that is compatible from birth to
collector! ? I want you to ask the Lego gang for the definitive
answer on the plural for Lego bricks. Is it, as we Brits say, simply Lego,
or is it, as some Americans insist, Legos? Actually both the Brits
and the Americans are wrong—but are all forgiven! ?Lego? is an
adjective and is not meant to be a standalone name. It should always be
Lego bricks, Lego building, Lego products, etc. ? Why there are
no black minifigs? When the minifigure was first introduced 30
years ago, it was given the iconic yellow skin tone to reflect the
non-specific and transcendental quality of a child?s imagination. In 2002,
as more licensed properties were added to the assortment, the decision was
made to introduce ethnic and skin tones more in keeping with the actual
characters and personalities who were being replicated. This included the
introduction of black minifigures. However, these ethnic minifigures are
only used in our licensed sets, all Lego playthemes continue to use the
generic yellow face. About the company ?How many
Lego bricks are produced each year? Approximately 19 billion
Lego elements are produced per year. 2.16 million are molded every hour,
36,000 every minute. ? Approximately, how many bricks they've
ever made since Lego started to produce them? More than 400 billion
Lego bricks have been produced since 1958. There are about 62 Lego bricks
per person of the Earth?s population. ? How many Lego sets do
they manufacture per year? The number of sets varies per time of
year and per year. In the U.S., we launch on average 130 new sets per year.
Approximately 7 Lego sets are sold every second around the world.
? How much money do they make per piece? Because we have so
many specialized pieces, the average cost per piece is difficult to name.
For example, a 2x4 Lego brick does not require the complexity to produce as
a Lego minifigure or a Lego fence piece. The molds that we use to create
Lego elements are very expensive to design and produce. ? When
can we buy ANY Lego element on shop.Lego.com (and maybe get recommended
replacement suggestions if they are not available). If I will pay $300+ for
a GREAT Lego Technic model used on eBay, I certainly would have no problems
dropping the same into one of my own creations? We are always
working to improve the assortment of pieces available through our Pick a
Brick service. Right now we have over 900 elements available. Unlike the
traditional toy retail business, it?s more difficult for us to project
which individual pieces or elements will be in demand in a given time
period. For example, we know that kids like Lego sets with wheels. So if a
new set has wheels, we look at other sets historically that have wheels to
predict the demand. But in an individual brick fulfillment, we have no way
to know when someone may decide to build a six-foot monster that is orange,
thereby requiring a huge amount of orange bricks. As a result, we currently
limit the number of bricks available so that we can maintain healthy
inventory and prevent consumer frustration, but also test to see what
people want the most on a piece by piece basis. ? Why is Lego so
expensive? Quality and safety are the top concerns for the Lego
Group. To ensure the best and safest products, Lego bricks are made with
the highest quality materials, which does factor into the cost. Using
premium materials ensures that the product is not only safe, but that it is
durable enough to hand down from generation to generation. [I was told in
the factory that their tests show that no bricks have ever decomposed or
released any chemical substances. -J] ? I'd like you to ask the
Lego guys, why they don't have all the parts available for order as
singletons or in bulk on their web site? See above. ? I'm
curious as to why they discontinue series and sets more rapidly now than
they did in the past. It used to be that a series could be counted on for
multiple years, now it's barely 12 months and they're "no longer produced."
Is this marketing? Logistics? Or are trends really changing that fast in
their market these days? The toy business has become a very
fast-paced and competitive world—almost mimicking the fashion
industry in how quickly things come and go as fads. The life of a typical
Lego play theme line can range anywhere from one to three years. However,
there are certain themes—like Space and Castle—that we consider
evergreen themes, and those are rotated in and out over the course of a few
years. When a theme is a classic, we often maintain the theme, but rotate
the new models on a shorter term to maintain novelty and interest in the
market. ? Will Lego sell bulk bricks again? The Lego
Group has never stopped selling bulk bricks. Our Creative Building buckets
and tubs are available at all major and specialty retailers. New boxes of
bricks are also available. Additionally, if you?re in the area of a Lego
store you can stop at a Pick-a-Brick wall or visit the Pick-a-Brick section
of Lego.com. ? Has the Mindstorm's investment paid off?
The Mindstorms product line has been an incredibly successful venture for
the company. The Mindstorms RIS 2.0 is the #1 selling product in the
company?s history, and there are over 1 million RCX bricks that have been
sold. Mindstorms NXT, the next generation of the original robotics toolset,
also has been very successful. ? What country buys the most Lego
sets per person? Germany is the number-one Lego market, in fact,
Lego is the number-one toy company in Germany. The top-selling lines in
Germany are Lego TECHNIC and Lego CITY. The U.S. is the second largest
market, with the top-selling lines being BIONICLE and Lego Star Wars.
? How did they re-launch the company when it was almost
bankrupt? As a company we were very lucky to have survived our
crisis. We had some very rocky years, but it was our fans who got us back
on track. We were trying to do too many things and deviated from what we do
best: classic building. To regain our footing, we went back to basics and
focused on the brick and those core themes on which our company foundation
was built, like City and Castle. We also shed the things that were not
related to the toy business—we licensed out our video game
development to the best partners and we sold off our theme parks.
Thankfully for us, our fans were patient and welcomed us back with open
arms. Fortunately, no matter how much the market changes and kids tastes
vary, there will always be room for classic Lego play. ? What is
the best selling Lego set ever made? The Lego Mindstorms Robotics
Invention System set is the best-selling Lego set ever. Over 1 million of
these have been sold globally since their launch. ? What theme
was the worst selling one they have made? A few years back, we
strayed too far from our core product line when we entered into an action
figure line called Galidor. With no traditional Lego construction elements,
it proved to be unfamiliar to Lego fans who expect a certain kind of play
experience from the Lego brand. ? What theme is the best seller,
excluding Basic sets and town? Every country has a different
best-seller and as we rotate themes in and out different themes rise to the
top. Over the last 50 years we have seen that Town, Space, Castle and
Pirates are the evergreen themes that seem to always have a place in the
hearts of Lego fans. Right now, Lego CITY is the number-one theme around
the world, and other global best-sellers include Lego Star Wars, BIONICLE
and Lego Indiana Jones. ? Why don't they (Lego online shop) ship
Lego to Hong Kong? We are always looking to extend the reach of our
Lego products and where they are sold and shipped. Currently, Lego products
are sold in stores in Hong Kong. Environment ? What
happens to all the bad pieces? Is there a Lego heaven? Do they recycle
them? Due to the precision of the brick molding machines, there are
very few ?bad? pieces—only 18 elements in every million produced fail
to meet the company?s high standards. Extra pieces or pieces from boxes
that are caught on the line and identified as missing pieces or have boxes
that are slightly damaged are used for donation boxes that are distributed
to underprivileged children?s organizations around the world. ?
Why there is no recycling program for all the plastic they produce?
Lego Bricks are recyclable, just not in the way that most people think of
recycling. Lego bricks are one of those things that never break and most
people pass them down from generation to generation, thus keeping them
alive. Also, during production we recycle all of the residual plastic used.
In the molding machines, we crunch any faulty elements and put the
granulate back in to the mold. Plastic that we can no longer use is sold to
industries that can make use of them. ? Is the plastic currently
used to form Lego the same as it was 20 years ago? The plastic is
almost the exact same plastic used 20 years ago. Slight changes to the mix
have occurred, but the quality has remained the same.
Design ? How much the tooling costs are? Who makes
them? The price of a single mold is very high. Most of them are
made in Germany. ? How much is Lego considering the Adult fans vs
the children when designing sets? When we design sets, we take both
children and adults into consideration. Children are our primary audience,
especially as it relates to the core play theme sets; however, much of what
appeals to children in today?s Lego sets has strong appeal among adult fans
as well. With Lego Star Wars, adults are equally considered. In designing
any set, it?s about the balance between the building experience and the
play experience. We do also leverage our direct to consumer channels to
provide ultimate collectors sets, special exclusives, sculptures and models
that are designed with skilled builders and adult fans in mind. We
sometimes even invite our adult fans to help us design new sets.
Mindstorms NXT is a great example of how we worked together with adult
fans to determine what the set would include, with a particular focus on
ensuring that the end result was as compelling for a child as it was for an
adult user. We continually look to our community of both kids and adults to
ensure that we are meeting and exceeding expectations. ? Why did
they changed the founders rule to never make gun like elements? The
company still has a no gun policy when it comes to realistic or military
play scenarios. However, in order to stay true to the strong licensed
properties we incorporate to the Lego portfolio, we need to stay true to
those properties and sometimes that involves including weapons. In our own
play themes, some element of good vs. bad conflict is typically considered
to provide for role play opportunities. In those instances, the setting is
very clearly a fantasy world. (Fortunately, there are third-parties who do
this, like the amazing people from Brickarms.
J) ? I would like to know why they are using so many specialized
pieces in their sets now instead of using more "basic" bricks that allow
for greater building outside the set the pieces came in. Why have Lego sets
for the latest few generations been dummied down? This is an
impression that many people have but, in fact, the piece count has been
reduced drastically and there's a move back to roots in Lego, not only for
creativity but to save money. Lego went from 12,000 different pieces to
6,800 in the last few years?a number that includes the color
variations. ? Why do they use so many 'cheater' bricks... i.e.,
instead of stacking 4 1x2 bricks they produced a 1x2x4 brick. Or those HUGE
chunks uses for castle walls. Sure it speeds construction, but it reduces
creativity/playability. Sometimes larger bricks are used to help
kids ease into building and help them complete the model faster so that
they can get to the play experience. We have learned that there are many
different types of builders out there—some are all about the building
experience, but some are about the play experience. We try to balance our
portfolio to appeal to both groups. ? Has the decision to make
faces other than the smiley face caused problems in any markets?
Changing the minifigure faces first happened in 1989 with the introduction
of the Pirates line. Since that time, we have had very few questions from
consumers. For those Lego purists out there, we have left the original
smiley in the assortment so that a familiar face is always there.
? I would like to know what happened to the good old days of really
complex, lifelike models? I have some of the old classics still like the
Semi Truck with the pneumatic crane on the back, the JCB Excavator, the all
wheel steer sports car, the Ferrari esque car with the 4 speed gearbox...
Where did models like this go? We still have awesome Lego TECHNIC
sets and models that carry extreme levels of detail and functionality. They
aren?t always available in the mass retail channels, so you often need to
look for them on Lego.com or other specialty retailers. ? How
long do they take to develop a theme, all the sets, start to
finish? Over the past few years we have been able to dramatically
decrease the time it takes to develop and produce a new set. The average
development period is now about 12 months from start to finish, down from
2-3 years previously. ? What's with all the stickers lately?
Don't they pre-print anything anymore? And if you have to take the stickers
off to disassemble the sets, why not have replacement sheets available on
Shop-at-home? Certain elements are still pre-printed; however, we
find that the stickers allow for even more details and more realism in any
given set. We understand that it can be frustrating sometimes, and
encourage anyone with questions to contact our Consumer Services
department. Crazy questions ? Any plan to sell
real-life brick-size Lego pieces? I want to build an actual house.
We have no plans at this time to sell real-life brick-size Lego pieces.
You?ll just have to build your house of normal materials for the time
being. ? Why do Lego look so delicious but taste so bad?
As your parents probably told you when you were young, there are some
things that shouldn?t be eaten. Lego bricks are one of them. Please keep
them away from your mouth. ? Are bricks available in truly
staggering quantities, for artists wishing to explore the possibilities of
Lego as a medium for large scale sculpture? We always encourage
creativity and love our Lego artists. Unfortunately at this time we don?t
have a system put in place to sell staggering quantities. Pick-A-Brick and
buckets and tubs are the best solution for those looking for large
quantities of classic bricks. ? Where can I buy a legit golf
shirt with the Lego logo embroidered on it? Lego shirts tend to
come in and out of the assortment. Currently, we do not have a golf shirt
in the assortment, but keep checking back! ? When will Lego?s
produce a beer stein kit complete with a tap? We love your
creativity, but the Lego Group probably won?t be producing a beer stein kit
in the near or distant future; however, if you are so inclined, you can
design your own on LegoFactory.com. The future ?
Any plans to refresh old sets like Blacktron or the monorail? We
are constantly looking back at the past to help shape the sets of the
future. As of now there are no plans to refresh these sets, but what?s to
come is always a mystery. ? Would you include Mindstorm
technology in normal Lego sets? In 2007 we introduced the Lego
Power Function system, which allows models to come to life using motors and
sensors without the programming feature of Mindstorms. For those looking to
combine Lego building with Mindstorms technology everything is
compatible. ? Why don't you use LEDs? Currently we do not
use LEDs, but our designers are always coming up with new and exciting ways
to enhance the building experience. ? I know you do Lego Ferris
wheels, but have you ever consider a Lego roller coaster? In
deciding what products will go to market, there are numerous factors that
we have to consider. As a global company, we try to pick products that have
global appeal. We also look for models that have the best building and play
experience. Our model designers are always coming up with new and great
ideas, roller coasters may be included in that, it?s just a matter of
making sure it works in the current assortment. ? Would you
consider doing Lego sets based on famous history scenes, for
education? Anything is a possibility with the Lego System. We have
created models of famous landmarks, like the Statue of Liberty and the
Eiffel Tower, and we have an Education division that is always coming up
with new ideas. But if you don?t want to wait for this one to surface,
there?s always Lego Factory where you can design and build your own
historic scenes. ? I really wish they weren't discontinuing their
9V electrified rail train sets. My question is why? As a company,
we are very focused on the core bricks and developing the ?system of play.?
With the recent development of the Lego Power System, we are able to
replace several non compatible applications with one electric system.
Unfortunately, this means that we are moving from two systems with trains
to one coherent system. ? Will Lego continue to reach out to a
more adult audience with more intricate and larger sets? Our adult
audience is very important to us and we will continue to produce the
larger, more intricate sets, which are typically found in our direct to
consumer channels and other specialty retailers. The latest introduction is
the Lego Star Wars Death Star. ? Where are the clear Lego?
Glow-in-the-dark? Recycled? Corn Plastic? Rubber? LED Illuminated?
Rustic? New products and elements are always in development. We
have had glow-in-the dark parts in several sets in the last few years, and
we also have light bricks in select sets. We use rubber to produce Lego
tires—did you know we?re the world?s largest producer of vehicle
tires? ? When will the 9v train tracks and motors be coming back
to factory? Unfortunately, the 9v train tracks are being phased out
and we are moving toward a more coherent system using the Lego Power
System. ? Does Lego have plans for Wi-Fi connections for
Mindstorm? Mindstorms NXT includes Bluetooth capability for
wireless communication and downloads. ? Will Lego produce trikes
and the old bikes again? As of now there are no plans to produce
trikes and old bikes. We have a very strong licensing department who
are always working with leading manufacturers to identify new categories
and products that can carry the Lego brand name. ? When will the
new train sets be introduced? Our designers, as well as some
faithful fans are working hard to get the new trains ready for market. We
expect that these sets will be on sale in 2009. More details to follow!
? Why don't we get the serious RC stuff in the US? RC models
are available in the U.S. Check your local retailer, or visit the Lego
shop. ? i just started to get into the Lego trains and purchased
the remote control set with extra tracks...now they are not available!
There was talk of a new series of trains but I can't find the reference
now. The question is simply: what's the plan for Lego train sets?
See question above ? Why won't they bring back for good the space
theme? The space theme is an evergreen theme for us. We currently
have Lego Star Wars and Lego Mars Mission themes to satisfy consumer demand
for space themed building. ? Are there any chances that Lego will
ever start producing modern day warfare Lego, with tanks and helicopters
and what not? We have a strict policy regarding military models,
and therefore, we do not produce tanks, helicopters, etc. While we always
support the men and women who serve their country, we prefer to keep the
play experiences we provide for children in the realm of fantasy.
? Could you ask them if they plan to do another Star Wars robots
Mindstorms set please? As of now there are no plans to come out
with a new Star Wars robot kit; however, we encourage all of our fans to
create their own. ? I am a major fan of the Star Wars Lego, I
have the Death Star on my coffee table, and I was wondering I they were
ever going to make models based on the expanded universe? With the
Star Wars franchise, anything is possible! Keeps your eyes open for
exciting new things. ? When are they going to be releasing an
advanced model of the Batman rambler? As of now there are no plans
to release this model. Thanks to all the readers who submitted all
these questions. Please note that some of the questions you sent about
licenses were not included because the Lego people are as secretive about
their future products as Apple is. [Giz's Lego Trip]

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